Ravineo: Transparent marketing analytics powered by AI, at scale

Jan Řežáb, the founder of Socialbakers (now Emplifi), came back to digital marketing with a clear vision: build a tool that analyses every format of social content and gives marketing teams the data they need to make long-term decisions. Classic tools can only track text-based mentions. Ravineo wanted to see more — recognise a brand on a product, hear a brand mention in the middle of a make-up tutorial, catch a familiar jingle in a TikTok reel, and understand the context and sentiment of the partnership. Brands invest millions into influencer marketing but have very limited visibility into who actually promotes their products. Influencers collaborate with competitors without anyone noticing, and a large share of paid partnerships are unmarked — which is not only unethical, but in many countries directly illegal.

When Honza asked whether we could build a platform that would solve this, we needed to validate the technology fast. Within a few weeks we put together an MVP and proved we could deliver meaningful analyses — recognising brand mentions, identifying the type of partnership, and analysing sentiment. It worked. Marketers suddenly had a timeline of mentions, per-influencer analysis, detection of unmarked collaborations, and sentiment scoring. Then came the jump from 'works on a sample' to 'analyses millions of posts from hundreds of thousands of creators every day'. We built a system that ingests millions of reels and posts daily and uses AI to extract and analyse mentioned brands and sentiment from photos as well as videos. For video, the analysis goes one level deeper — AI determines the exact second a brand appears or is mentioned, whether the mention was visual or audio, and how long it stayed on screen.

In its first 7 months, Ravineo grew to over $2M ARR and 100 enterprise customers, including brands like IKEA, McDonald's and Samsung. Marketers now have a cross-platform timeline of mentions, per-influencer analysis, detection of unmarked partnerships, and sentiment scoring. Honza and our team have known each other since Socialbakers — teams work side by side, regularly join our learning sessions and hackathons. Exactly the kind of partnership we love: both sides push the product forward and evolve it based on user feedback. Two years after launch, Ravineo is on track to become one of the largest Czech startups in record time — and we're a part of it.